Producer price indices for business services in the fourth quarter of 2020

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10.03.2021

In the fourth quarter of 2020, prices of the providers of business-related services increased by 0.1% compared to the previous quarter. Compared to the fourth quarter of 2019, the prices increased by 1.1%.

In the fourth quarter of 2020, the highest increase of prices was observed in the advertising and market research – i.e. by 1.5% compared to the previous quarter. The increase in the prices of advertising and market research services in the fourth quarter was mainly caused by higher prices of media representation services (one of the components of advertising services), including in particular intermediation in the sale of radio and television advertising time or space. That, in turn, was influenced by the Christmas period that is a favourable period of time for the advertising market.

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