New or improved product or process of an enterprise that generates lower environmental impacts, compared to the enterprise's previous products or processes, and that has been made available to potential users or brought into use.

The environmental benefit can be the primary objective of the innovation or a by-product of other objectives. The environmental benefits of an innovation can occur during the production of a good or service, or during its consumption or use by the end user of a product. The end user can be an individual, another enterprise, the government, etc.

• Innovation