Definition:
Include all developmental, financial and commercial activities undertaken by a firm that are intended to result in an innovation for the firm.

They include:

• research and experimental development (R&D) activities

• engineering, design and other creative work activities

• marketing and brand equity activities

• intellectual property (IP) related activities

• employee training activities

• software development and database activities

• activities related to the acquisition or lease of tangible assets

• innovation management activities.

Innovation activities can result in an innovation, be ongoing, postponed or abandoned.

Low-level terms:

• Innovation
• Innovation expenditure
• Innovation active enterprise