Terms used in official statistics

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Marketing innovation

Description of the concept that applied to: 31.12.2017


The implementation of a new marketing concept or strategy that differs significantly from enterprise's existing marketing methods and which has not been used before. It requires significant changes in product design or packaging, product placement, product promotion or pricing.

Excluding seasonal, regular and other routine changes in marketing methods. New marketing methods in product placement primarily involve the introduction of new sales channels. New marketing methods in product promotion involve the use of new concepts for promoting the enterprise's goods and services. Innovations in pricing involve the use of new pricing strategies to market the enterprise's goods or services.